Spotrak
Product team
Take a generic CRM, one of the ones built for everything. Day one, you spend hours inventing your own fields. For a salon, what's a "deal," a service or a package? For a real estate agency, is a "contact" a buyer or a seller? For a hotel, is a "task" a stay or a request? You're rigging up a trade inside a tool that knows none.
A generic tool is a well-made empty box. It doesn't cost you on the technical side. It costs you on everything else: the setup, the vocabulary, the statuses, the automations you have to dream up alone because no one before you did it inside the product.
The cost of the blank page
- You translate your trade into generic concepts, and you do it badly, because that's not your job.
- Each team member reads the fields their own way. Six months later, the data is unusable.
- The smallest specific (a deposit, a follow-up reminder, a service catalog) becomes a project.
What a vertical product changes
Software built for your trade arrives with the right notions already in place. Appointment statuses, the life of a quote, the customer record, the reminders: not to configure, just there. You don't start from a blank page, you start from a base already proven with people who do exactly what you do.
That's the principle behind Spotrak. There's a variation per trade, with its workflows and its vocabulary, and we tune it to you. You start at 80% of your need, not at zero.
Generic asks you to become a bit of an integrator. Vertical lets you stay what you are: a professional, not a tool administrator.